By ADAM IHUCHA -- The countdown for a third-edition of
spectacular Arusha International Festival for Arts and Culture, has began.
A three-year-old, episode, famously
known as Jambo festival has been and may continue to be promoting traditional
African arts and culture as its main focus.
Slated for Friday 3rd to
Sunday 5th October, 2014 in Tanzania’s northern safari capital,
Arusha, this year’s carnival is anticipated to be a lifetime event, with new
and unique hot-shots.
Organized by Idea Africa, the 2014
festival will have some major makeover compared to its predecessors all of
which, focused in setting new standards and levels.
“Unlike the past
events, Jambo festival 2014 will prominently feature live, onstage music
concerts each evening or night of the festival,” says Augustine Namfua the
organizing committee chairman.
With
performances from both local and internationally renowned artists this gig, is
expected to be a crowd puller and a real boost to the vendors, sponsors and the
entire festival.
The live music concerts during the
festival certainly means that the event will have to continue till wee-hours of
the night.
“Music is another form of art, and
at Jambo festival, we are dedicated to advocate love, peace and unity through
it” Mr Namfua explains, adding: “A well-lit and secure venue, arts exhibitions
and food availability guarantee the long stays of the visiting crowds”.
Arusha is dubbed the
‘NyamaChoma Hometown’ and it is with this reality barbeque stalls have been
introduced to attract visitors to the festival for exhibitors, performers and
most importantly the sponsors.
“Like the previous
two events this year’s festival will also have artisan’s market, loads of
traditional dances (ngomas), a street parade, and the fashion event --the Jambo
fashion affair”, he noted.
Jambo fashion affair has become the
premier event for designers to showcase their products in Northern Tanzania
after the successful two editions in 2012 and 2013.
With at least eight designers who
will showcase an array of African trends, designs and styles on the Saturday
night at the Mount Meru hotel alongside with selected Jewelers to sparkle up
the event.
The carnival will have at least two
international performing artists; for the first time in Arusha where the beauty
of a fashion will be intertwined with an international concert.
The artists will continue to perform
till the late hours after the fashion show. This event will be on ticket sale.
The third-edition will also be held
at the new and more spacious Nane Nane grounds in upper-suburb of Njiro, nearly
three kilometres southeast of Arusha heart.
According to Mr. Namfua, the new ground
is spacious – suitable for parking, secure, purposely designed for events,
reliable power sources and back up in case of emergency.
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