By
ADAM IHUCHA --Tanzania is developing new tourism products and services into
national parks in its latest efforts to make tourists stay longer in the
country.
Save
for Serengeti, game drives as a major adventure in most of national parks in
Tanzania, last for a day, making an economic nonsense both for a tourist and a
host country.
In
a bid to change the trend, Tanzania national parks (TANAPA) is developing the new
products and services, an exercise that will cost $10 million.
Tanapa’s
director of tourism and marketing, Mr Ibrahim Mussa said that a canopy walkway
construction is underway at Marang’ thick forest in Manyara national park.
If
all goes well, this product will be opened come January 2016 to allow tourists
walk above the trees.
A
dense Marang forest located on the escarpment above the Manyara Park is a
crucial secondary habitat for migrating elephants from Lake Eyasi and
Ngorongoro crater.
Cocoon
nests campsite is yet another tourism item in the same park targeting the
holidaymakers whose interests are to nest with the birds in their own cocoon
tree.
In
the list of proposed services there’s a horse riding within the scenic Arusha
and Kitulo national parks respectively.
According
to Mr Mussa the ambitious programme also will see bike tourism introduced on
the iconic Mount Kilimanjaro – the most famous mountain in Africa
to cater for cyclists.
“We are
creating a special trail up to Shira plateau, nearly 4,005
metres above sea level to accommodate this kind of tourism activity for our
dear tourists” he explained.
Indeed,
bike tourism is estimated to rake in $1.5 billion in the state’s economy of Wisconsin
every year, according to U.S grist.org.
Other
proposed products on Mount Kilimanjaro include gliding, to offer holidaymakers a
paragliding adventure on Africa’s highest peak, which is also the world’s
tallest free standing mountain.
Gliding
is a unique experience, similar to the flight of an eagle in the skies.
It is
considered an air sport in which a pilot flies an unmotorized foot-launchable
aircraft, very light, called a hang glider or delta plane.
Crator
camping on the Mount Kilimanjaro’s Uhuru peak is among the services lined up
for interested tourists.
Mr
Mussa further said that rhinos in both Serengeti and Mkomazi national parks
also would be free for visitors to see as part of the products. Currently the
rare rhinos are restricted for tourists.
Congema
safaris CEO, Constantine Ngelengi Malembela commended the Tanapa, saying the
move promises a better future for local tourism industry.
“The
planned new tourism products would be a major boost to our tourism because
there’s growing market of tourists who look beyond wildlife, mountain and
beach,” Mr Malembela noted.
For instance, he said, his company in June 2015
unveiled its well designed ‘landscape tourism product’, to offer holidaymakers
a glimpse of a country’s unexplored scenery.
Wildlife tourism attracted more than 1 million guests in 2014, earning
the country $2.05 billion, equivalent to nearly 17.6 percent of GDP.
Additionally, tourism provides 500,000 direct jobs to Tanzanians; over
one million people earn an income from tourism.
Tanzania hopes the number of tourist arrivals will hit 1.2 million this
year, up from one million visitors in 2014, earning the economy close to $2.25
billion, up from the last year’s $1.88 billion.
According
to the five-year marketing blueprint rolled out in 2013, Tanzania
anticipates to welcome two million tourists by the close of 2017, boosting
the revenue from the current $2 billion to nearly $3.8 billion.
Indeed, the World Bank says Tanzania can earn an average of $16 billion a year in the next decade if the government takes serious measures to reform the sector.
Indeed, the World Bank says Tanzania can earn an average of $16 billion a year in the next decade if the government takes serious measures to reform the sector.
That amount is nearly eight times the current
tourism earnings.
The latest Tanzania Economic Update published by the World Bank argues, this strategic industry can grow and create more high-paying jobs, and closer linkages with businesses and local communities.
To realize this opportunity, the government should simplify its system of taxes and fees and make its revenue allocations more transparent.
"There is no doubt Tanzania is in a good place with tourism and yet could do considerably better," says Philippe Dongier, Country Director for Tanzania, Burundi and Uganda. "Tanzania has abundant natural tourism attractions and is well recognized internationally”.
But there is potential for further growth as also emphasized by the government; and some of the needed reforms are quite urgent as the status quo could be costly for the country, Mr Dongier says.
The latest Tanzania Economic Update published by the World Bank argues, this strategic industry can grow and create more high-paying jobs, and closer linkages with businesses and local communities.
To realize this opportunity, the government should simplify its system of taxes and fees and make its revenue allocations more transparent.
"There is no doubt Tanzania is in a good place with tourism and yet could do considerably better," says Philippe Dongier, Country Director for Tanzania, Burundi and Uganda. "Tanzania has abundant natural tourism attractions and is well recognized internationally”.
But there is potential for further growth as also emphasized by the government; and some of the needed reforms are quite urgent as the status quo could be costly for the country, Mr Dongier says.
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