WTO Award-Winning EATP Endorses Karibu TMT

By ADAM IHUCHA
Arusha--- The tourism industry in Tanzania has received a major boost after its annual Karibu Travel Market Tanzania (TMT), one of the largest tourism show, received an East African region endorsement.

The UNWTO award winning in the category of Public Policy and Governance for the Multi-destination Knowledge Management Tool, the East African Tourism Platform (EATP), an organisation of the region’s stakeholders, has endorsed Karibu TMT.

The EATP is an apex body for tourism in East Africa setup to facilitate active and is focused engagement of the private sector in EAC integration process.

In its just ended EATP board meeting held in Kigali, Rwanda, the EATP, overwhelmingly sanctioned Karibu TMT as the premier show to work with in Tanzania to spur tourism industry.

As the regional body responsible for promotion of responsible, sustainable and universally accessible tourism, EATP’s endorsement of the Karibu TMT reinforces the relevance of the Arusha based tourism fair to promote region tourist attractions and to cement inter and intra-regional tourism.

“EATP is supporting events like Karibu TMT fair in Tanzania, Kwita Izina in Rwanda, Magical Kenya and Pearl of Africa in Uganda for tourism business to interact and promote inter and intra tourism” EATP Regional Co-ordinator Ms Carmen Nibigira.

She added: “Our vision is to see develop East Africa as a vibrant and diverse single tourism destination providing exceptional experiences and services”.

The 16-year-old Karibu TMT show being held in EA region safari capital of Arusha, is where companies and organizations meet, as well as top decision-makers, experts, buyers and young professionals from every touristic area: Hotels, tourism organizations, tour operators, travel agencies, transport companies, booking portals, systems providers and all the others.

Owned by Tanzania Association of Tour Operators (TATO), Karibu TMT touted as the East African premier travel and tourism exhibition, would to be held at Magereza grounds near Arusha airport on May 27th – 29,th in 2016.

“We are very much delighted and definitely the move by the UNWTO award winning -EATP will be a major boost in our decade effort to promote tourism industry” says CEO of TATO, Sirili Akko.

The first day, Mr Akko says, was set aside for trading only, and continuing on Saturday and Sunday May 28th and 29th, 2016, which would be open for public.

TATO leadership is currently engaging in key marketing platforms such as ITB Berlin and the World Travel Market (WTM) London to promote the Karibu TMT as a premier regional fair.

“We expect more international delegates this year” he explains. He urged TATO members and other tourism stakeholders to encourage their partners from within the EA region and overseas to take part in the show that would be graced by the natural resources and tourism Minister, Prof Jumanne Maghembe.

Karibu TMT is an annual business-to-business exhibition for travel industry professionals, according to TATO CEO.

The event also hosts the suppliers of travel and tourism products to showcase the latest developments in the travel industry.


“It brings together the largest global industry gathering of destinations, tour operators, hotels, airlines, technology and online travel services under one roof and covers a diverse range of sectors within the travel and tourism industry” Mr Akko explains.

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